Founded in 1994, Oriental House has built a reputation as one of Myanmar’s most beloved destinations for authentic Chinese cuisine. Rooted in family recipes passed down through generations, the restaurant has become synonymous with comfort, tradition, and quality. As the brand approached its next chapter, Oriental House partnered with BEYOND 360 to modernize its identity while preserving the heritage and warmth that had earned the trust of diners for over three decades.
Oriental House
3 MONTHS
While Oriental House remained a trusted name among long-time customers, its visual identity and brand experience struggled to connect with younger generations. The challenge was to refresh a legacy brand without losing the authenticity, nostalgia, and family values that had defined it since 1994. The rebrand needed to honor the past while ensuring the brand remained relevant for the future.
BEYOND 360 developed a strategic brand refresh that carefully balanced heritage and modernity. Rather than reinventing the brand, we refined its visual identity, introduced contemporary design elements, and created a more welcoming brand experience for younger audiences. Every design decision was guided by Oriental House’s core story—bringing generations together through authentic Chinese cuisine and timeless family recipes.
The refreshed brand identity was met with overwhelming approval from the Oriental House leadership team, who recognized its ability to preserve the brand’s legacy while appealing to a new generation of diners. The success of the rebrand led to a new partnership opportunity, with BEYOND 360 being entrusted to develop the branding for Oriental House’s expansion into Cambodia, helping carry a 30-year legacy beyond Myanmar’s borders.
